February 2017: Social enterprise vodka secures ‘first-of-its-kind’ retail listing
We were not aware of any Vodka social enterprises until we stumbled across an article in Foodbev Media.
The social enterprise supports the armed forces in the UK and has secured ‘the largest ever listing of its kind’ with supermarket Asda.
Heroes Drinks Company will stock its premium wheat grain vodka in 350 Asda stores and donate at least 20% of its profits to armed forces personnel.
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